NUS Scotland
As Press and Public Affairs Officer at NUS Scotland, I was responsible for all press, communications strategy, and public relations for a national organisation representing over 500,000 students in Scotland.
This role gave me direct control over project development and creation, social media content distribution, campaign design and analysis; in addition to implementing a robust pro-active media strategy for the organisation, leading to resonating success, increased online traction and social media traffic as well as positive print and broadcast media coverage. This position, in addition to others throughout my career, has developed my successful track record in creating resonating, case-study based stories, humanising and demonstrating the key messages within my media output.
This position further strengthened my broadcast, filming and editing skills, engaging through various training programmes and briefing senior officers within the organisation on media handling and press engagement.
General Election 2019 (Press Statement | Herald)
Free to Graduate (News Release | BBC)
Winter Break Campaign (News Release | Source)
Co-ordinated news broadcast on mental health.
Television Broadcast
Radio Broadcast and Social Media
Digital Broadcast
Complete Portfolio Examples
News release; press statements; multimedia broadcast; radio and television; social media.
General Election 2019
Hundreds of thousands of Scots have still not registered to vote
https://www.heraldscotland.com/news/18055509.hundreds-thousands-scots-still-not-registered-vote/
Free to Graduate
Scottish Students paying for graduation ceremonies
Graduation charges scrapped at Glasgow Caledonian University
https://www.bbc.co.uk/news/uk-scotland-glasgow-west-49641741‘University under pressure over graduation fees’
https://www.bbc.co.uk/news/uk-scotland-glasgow-west-48194987‘Strathclyde University scraps graduation fees’
https://www.bbc.co.uk/news/uk-scotland-glasgow-west-47133598‘University of Aberdeen scraps graduation fees’
https://www.bbc.co.uk/news/uk-scotland-north-east-orkney-shetland-47171433Calls to scrap graduation fees at Scottish universities and colleges
https://www.glasgowlive.co.uk/news/glasgow-news/calls-scrap-graduation-fees-scottish-17089762Graduation fees scrapped at third Scottish university https://www.scotsman.com/regions/graduation-fees-scrapped-third-scottish-university-105416
Hundreds of students back campaign to scrap Dundee University’s graduation fees
https://www.thecourier.co.uk/fp/news/local/dundee/833530/students-back-campaign-to-scrap-dundee-universitys-graduation-fees/
Winter Break Campaign – Living Rent
NUS Scotland backs ‘winter break’ from evictions as severe weather warning heightens homeless fears
https://sourcenews.scot/nus-scotland-backs-winter-break-from-evictions-as-severe-weather-warning-heightens-homeless-fears/NUS Scotland joins tenants’ union’s demand for ‘winter break’ for evictions https://www.scottishhousingnews.com/article/nus-scotland-joins-tenants-union-s-demand-for-winter-break-for-evictions
Anti-Racism Campaigning
‘Scottish universities 'oblivious' to extent of racial abuse’
Social Media Communications
https://twitter.com/NUSScotland/status/1186903455828455424
https://twitter.com/NUSScotland/status/1187037879811395585
Mental Health
Huge rise in students in Scotland seeking mental health support
‘More mental health support for students’
https://www.gov.scot/news/more-mental-health-support-for-students/
Principals Pay
Scottish principals warned to stop taking ‘excessive’ pay rises
Scottish university bosses branded 'out of touch' over soaring principal salaries
Sexual Violence
My rapist told me 'all gay men are the same'
https://www.bbc.co.uk/news/uk-scotland-edinburgh-east-fife-49846020
16 Days of Activism: Gender Based Violence
International Women’s Day
Social Media Co-Ordination
https://twitter.com/NUSScotland/status/1103954993781137409Women Face 20 Year Wait to Break Glass Ceiling
https://www.heraldscotland.com/news/17485242.women-face-20-year-wait-break-glass-ceiling-universities/The Nine - Television News Broadcast
https://www.bbc.co.uk/programmes/p07phzxdStudents fear 'academic consequences' if they report sex attacks on campus
Student Support
NUS Scotland says early drop-out fees for students 'unfair'
Universal credit 'hits students harder'
Students could lose bursaries for missing classes
https://www.tes.com/news/students-could-lose-bursaries-missing-classes
Student anger over 'disastrous' Universal Credit leaving them destitute
https://www.thenational.scot/news/18059541.student-anger-disastrous-universal-credit-benefits/
Students sign open letter to call for review into Universal Credit
Student Debt
Poorest students 'borrowing most' to get through university
‘Scotland's student loan debt hits £5.5bn, with poorest borrowing more’
https://inews.co.uk/news/scotland/scotlands-student-loan-debt-soars-poorest-borrowing-more-1371710
Scottish student loans triple under SNP despite manifesto pledge to 'dump the debt'
Student loans double to £500m in 10 years
‘Poor students borrow more as loan debt doubles in 8 years’
Student loan debt triples under SNP despite 2007 manifesto pledge to abolish it
Climate Emergency
Social Media Co-Ordination
https://twitter.com/NUSScotland/status/1174694288158003203